Lime Crime makeup is a cosmetic brand that is vegan and covers all colors of the rainbow. They offer eyeshadows, lipsticks, and even hair color. All of which are brightly tinted and sparkled to perfection. This highly popular brand has recently decided to become available in China. The brand has created a unique approach to the launching of products in China. This is due to distinct dynamics they were facing in the country.
The Global General Manager of LimeCrime, Kim Walls, conversed the topic in Los Angeles at the National Retail Federation’s shop.org conference. She noted that they would not be able to sell as they typically would. One particular reason is that the brand is vegan and does not test on animals.
The mandate for China requires that all cosmetics sold through wholesale will provide testing on animals. The only way get around this mandate was to ship from the United States. Unfortunately, this would most definitely result in managing taxes, international returns, transportation logistics, and foreign languages.
There was also the issue of counterfeits. Millions of product were sold in the China marketplace last year as counterfeits. The solution was shortly discovered. The answer would be to become partners with Revolve, an e-commerce fashion platform. For the official roll out, Lime Crime encouraged those arriving at their website to visit Revolves e-commerce services. Current customers could also access this e-commerce hub before launch time. This created the online word of mouth to spread throughout the internet.
In addition to all this, the company also worked with influencers. They chose well-known people that showed passion for the brand. These people spread word of its launch via social marketing. This was different from the typical first-tier influencers usually chosen. The brightly colored and vibrant brand has set foot in China. Now customers can easily find their legitimate products through Revolve.
Almost everyone is familiar with the sizzling Cherry Blossom of Riverdale. It almost seems a crime that anyone could look that good in the brightest of red from head to toe. To say her look is festive would be the understatement of the century. Her curls are glamorous, gorgeous perfection, her rough is never anything less than flawless, and her red wardrobe is spectacular. Despite all this fabulousness, what really catches the eye is the signature red lipstick. The lipstick is like a cherry on top of a delectable cake, and the look is phenomenal. Her look would add festivity and elegance to any Christmas party.
As it happens, none of the people at Riverdale can hold onto a secret. This is the reason why her signature makeup product has finally been revealed. The classic Blossom red kiss so spectacularly done by Madelaine Petsch was perfected with just the right lipstick. While it is true Cheryl really enjoys the high life, many people will be surprised at the affordability of her spectacular lipstick. The responsible party is Lime Crime with their sensational Red Velvet.
Red Velvet is a part of Lime Crime’s Matte Velvetine collection. The inspiration for the color came from the reddest of roses, the scent is a delightful vanilla and the product is richly pigmented. You can touch it or kiss it, and still this lipstick will not rub off. The lipstick is also incredibly addictive which is a perfect match to Cheryl’s character.
Madelaine granted an interview to Teen Vogue, and admitted she has become obsessed with the Lime Crime products. The matte formula was created so it would not rub off, and Lime Crime succeeded brilliantly. The steamy kisses that are supposed to leave a tell-tale trace must be enhanced with a layer of Nivea Chapstick. This makes the finish slicker, glossier, and capable of leaving behind that trace.
LimeCrime should probably increase production of their Red Velvet lipstick because once the world finds out where it came from, makeup bags around the globe are going to be packed with the product. In fact, they may want to increase production of the entire line.