In the contemporary world, business entrepreneurs are continually making a significant effort to outdo each other, and in the process, they end up becoming substantial risk takers who come up with new and bold initiatives to boost sales and hence reap maximum profits. E-commerce has provided the platform to achieve such an objective since the internet comes up as the primary tool for producers to interact with consumers regularly. Fabletics is an example of an online business that is making tremendous benefits by using the online platform.
Fabletics was started by an American Celebrity known as Kate Hudson. Ideally, it was an apparel clothing line for selling women sportswear, but over the time, it has evolved to become a fashion clothing line. It houses qualified personnel who work round the clock in selecting the best products to satisfy their customers.
The operation model of Fabletics
First and Foremost, a potential customer needs to sign up on the company website. After that, one pays a subscription fee. The subscription fee is monthly, and it is deducted once a customer has placed an order online. Conversely, a client may opt not to pay the subscription fee if they aren’t going to buy anything for that month.
Fabletics offers a variety of sportswear at affordable prices that are both comfortable and stylish during a workout. The primary reason for the company’s success is the ability to offer clients with quality products at more affordable prices as compared to competitors who are a bit more exorbitant. Another reason is the use of the Reverse Showroom method.
Reverse Showroom enables a client to have the freedom to check out the desired products physically, however, an emphasis is placed upon the need of obtaining goods from the online platform. The company has made the online method to be cheaper to encourage more clients. The situation has enabled made many visitors scramble for the products that have been displayed. However, the brick and mortar stores are also available at various locations to satisfy the needs of clients who might not want to go online.
Another reason why the company does so well is that intense research is conducted on the customers’ shopping traits, and therefore, given products are stocked in particular regions for easier accessibility. The situation makes customers feel satisfied, and it also provides them with substantial purchasing power.
Fabletics has a considerable fan base on the social media. The number of clients has enabled the company to interact with customers on a close level making it possible to administer after sales services. Manufacturers at the company are also able to learn about the tastes and preferences of customers through proper engagement. Plans are in the offing to expand the brick and mortar stores so that customers can be able to physically visit the company’s locations if they want to pop in and experience the fashion line in an up-close and personal basis.