Analyzing Your Media
NetBase has analyzed everything it means to engage with social media analytics. They sift through the multitude of ways brands and individuals can monitor their content. According to NetBase, roughly five major social media sites offer perks such as “insights,” or “analytics.”
The primary goal for each of these built in social media tools is to analyze activity on a particular person/group on social media. This is an important perspective for businesses to understand, as it can arguably enhance branding power.
Obviously, each social media outlet has different goals: connecting with others; sharing videos, pictures, and ideas; gaining likes to name a few. These built in tools allows a person to sift through posts in order to determine which ones are succeeding and which ones are not converting to likes or followers.
Social Media Analytics Tools
NetBase dives into a variety of trendy social medial tools that allow you to further analyze data.
Social media has many different moving parts; many tools that NetBase discusses provide a user with the power of key word searchers. For example, a tool may allow a user to find the mention of the word “guitar” in other user’s bio; a tool may allow a user to find people discussing a particular subject in comment sections; a tool may allow a user to write recurring, or future posts, within their accounts.
Brands and individuals will often utilize these tools in order to gain followers, or to connect with others they share a common interest in. Here is a list of tools NetBase reviews that enhance social media analytics:
- Google Alerts
- Social Oomph
- Zoho Social
Cashing In On Social Media Analytics
While individual users and brands alike will benefit from free extensions that enhance social media analytics, there are even more ways to capitalize on the forefront of social media outlets. Some perks can be paid for, often with even more specific ways to sift through key word searches. The primary goal of this paid content might be to analyze a competitor’s voice; or to analyze multiple languages. NetBase suggests these top four paid social media analytics:
- NetBase – Natural Language Processing (NLP) in order to further analyze multiple languages (including digital language, such as emoji usage); imagery focused; competition analytics.
- Likeable Hub – Leads and referrals; further analyze the power of your brand; website creation.
- Sprout Social – Measure hashtags, insights, and contents across multiple social media platforms; access multiple reports.
- Tailwind – Specific focus on Pinterest and Instagram; schedule creation of posts; access a multitude of data analytics.
Finding A Niche
Obviously, there are countless ways to begin optimizing on social media analytics; NetBase has merely provided a few. Perhaps the best way to begin understanding social media analytics is to start experimenting with different combinations, and branching out across social media.
Brands and individuals will surely decide which fit is right for them. Most brands and individuals relate to a particular niche on social media, and they’ll likely utilize social media tools to enhance their niche.