The news coverage was difficult to avoid. If you turned on your TV or looked at the internet within the past few weeks, chances are that you saw images of the devastating wildfires in northern California. With a death toll hovering at over 40 and images of fires consuming vineyards and wineries, many have made assumptions about the state of wine country. However, it turns out that some of the worst predictions have been proven incorrect. Although there were many evacuations and a lot of damages, many would be surprised to learn that areas such as downtown Sonoma are open for business and just as beautiful as ever.
Of course, it didn’t take long for tourists to react to all of the news coverage. With many canceling their trips, the embattled region has been suffering even more. After all, the tourism industry is huge in wine country. And with a whopping three billion dollars worth of damage inflicted upon the region, it’s not difficult to see how a drop in tourism could cause even more financial problems for the area. Although the region has not emerged unscathed, there are some parts of Napa Valley that only seem to have suffered from hillside damage. And even though many assumed that all the 2017 wine would be of poor quality, the evidence is indicating otherwise. In fact, this might be the best time of all for people to go visit wine country.