Oregon is one of the most pristine tourism destinations in the West Coast of the United States, and this happens to be what many Chinese tourists are looking for these days.
Disneyland, Las Vegas and San Francisco are still popular tourism spots for tourists arriving from China, but those who are returning for a second and even third visit are more interested in the sheer natural beauty of Oregon as well as its culinary offerings.
According to a recent article published in China Daily, officials in charge of the Oregon Tourism Commission have noticed an emerging trend among Chinese tourists in the sense that they are more attracted to clean water, fresh air, pristine views, fresh fruit and vegetables, seafood cuisine, and craft beers. One of the reasons behind this travel trend is that many cities in China are overly industrialized and have lost their natural beauty.
Now that Chinese tourists can be approved for a 10-year travel visa to visit the U.S., tourism officials in Oregon are excited about the opportunity to lure more visitors. At the Active America-China Summit, a tourism industry meeting that took place in Portland in April, attendees noted that the $226 million spent by Chinese tourists in 2016 could be increased with the right marketing approach.
The most popular nature attraction for Chinese visitors is the Crater Lake National Park. These tourists are also very interested in visiting craft breweries and catching Portland Trailblazer when teams such as the Los Angeles Lakers or Boston Celtics visit.