Disney is continuing to lead the pack in innovation with the launch of a new app designed to enhance the guest experience in its Disneyland Resort and Disney World theme parks. The Play Disney Parks app for iOS and Android devices will be available this summer to guests in the California and Florida parks. Five years ago, Disney launched the My Disney Experience app as a tool to assist guests in navigating through the resort, making dining reservations, and scheduling FastPasses. The Play Disney Parks app will not replace the My Disney Experience app, but will instead be a complement to the original app.
While My Disney Experience was launched as an informational app, Play Disney Parks will be more entertainment-based. Using locator services, the new app will provide users with specific activities encouraging interaction with the surrounding environment. As Disney opens a series of new attractions throughout parks on both coasts, officials are looking for a way to keep guests entertained and happy while waiting in what is sure to be long lines. The app will seek to make those long waits more bearable by making the entire resort a virtual playground. Because the app will be continually evolving, what is normally a static experience on an attraction will become a new adventure every time you walk through the queue line. With the theme park business being the only segment to grow for Disney in 2017, executives are banking on this app to keep customers coming back for more.