It’s one thing for a store to find itself doing well, and extend their line out to the online marketplace in order to reach yet untapped customers. Many stores outgrow the walls of their storefront and begin looking online for new avenues of business. The Fabletics brand, of juggernaut parent company JustFab, is breaking outside the online retailer boundaries. That’s right, Fabletics is planning to open a store, many of them actually.
Some details about this expansion beyond the internet borders as outlined in an article earlier this year, cited a plan to open between 75 to 100 stores. The popularity, sales and demand of the Fabletics line in addition to a reverse of the traditional method, where Fabletics is attempting to reach those who don’t necessarily shop online is prompting the expansion.
Fabletics and co-Founder Kate Hudson have hit the ground running, and by merchant standards are still babes in the world of retail and athletic wear. This ‘babe’, however, has taken the world by storm ever since coming under the umbrella of JustFab.
With a style uncommon to most athletic wear. A quality to rival any competitors, and offering there lines at affordable rates has created a niche in the market that has JustFab and the Fabletics line looking at revenues in the half billion dollar range. A combination of influence and star power from Hudson, and great leadership such as that provided by co-CEO Don Ressler along with great products have created a powerful athleisure wear retailer. Like on Facebook: https://www.facebook.com/Fabletics/
Keep your eyes open, it will just be a matter of time before this growing and successful retailer will be setting up shop somewhere near you. That is the point of the expansion after all, so access to some of the most trendy, stylish and comfortable athletic wear will be at your fingertips, soon – and literally.