Luiz Carlos Trabuco Cappi exerts great influence within the circle of a number of the most successful Brazilian business executives. Because of the fact that Cappi has been Bradesco’s CEO for some time and has been successful in his career and in leading Bradesco.
Bradesco is considered by many to be the most renowned Brazilian private bank. Bradesco holds its presence throughout many locations in Brazil. Luiz Carlos Trabuco Cappi holds the merit for Bradesco’s success throughout its technological transition and reaching the status of a modern bank at a time when checks were used more than plastic, and also some successful large-scale credit negotiations and also a number of the most important financial projects in the country.
Bradesco has reaped multiple benefits in the financial market due to Luiz Carlos Trabuco Cappi’s guidance over Bradesco’s best business interests; moreover, due to Cappi’s recognition from the financial market. The vast majority of Brazil’s most significant political leaders and many important businessmen, who customarily follow Cappi’s forecasts and guidance. Cappi’s press statements frequently become newspaper headlines and are featured on many financial magazine covers.
Bradesco was the largest bank in Brazil for a quite extended period. It lost this title and dropped to being the second largest bank in Brazil to a merger of Itaú and Unibanco, which is now called Itaú-Unibanco, the biggest private bank in Brazil. Cappi knew that fighting to regain the position of the biggest private bank in Brazil was not an investment for Bradesco. Cappi developed a strategy for Bradesco that bettered and extended more services to all its agencies, which yielded great financial results. Cappi’s strategy was very successful and was key to building up his merit and admiration, which served as leverage in future decisions.
A recent and important decision that generated considerable speculation was the way the financial market received the statement that featured Luiz Carlos Trabuco Cappi replacing Lázaro de Mello Brandão, its oldest executive, who is a nonagenarian, who worked for more than seven staggering decades at Bradesco, of which, 25 years were served as a member of the group’s board.
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Cappi is still the presiding CEO at Bradesco in addition to taking over Brandão’s position as president of the Administrative Council. Cappi is 66 and is still Bradesco’s CEO, which goes against the internal rule stating that 65 is the age limit for a presiding CEO. Cappi was recently given a waiver for this rule, which lasts until the end of 2018, but he has said that he won’t be presiding as CEO until the end of the 2018 waiver.
By the end of March 2018, Bradesco is expected to choose and announce its new CEO, as Cappi stated at a recent conference. Cappi considers this succession to be a “process”, and that his successor is yet to be chosen. Cappi has often said that Bradesco is an intricate organization with unique characteristics that are directly linked to the Bradesco’s different segments. Comprehending these things will be essential to Cappi’s successor.
Since the technical part of the HSBC Brasil acquisition was backed by Cappi, which was Bradesco’s latest acquisition, it was quite surprising for the financial market. This made many people speculate as to whom might take his place. A Brazilian newspaper, O Estado de São Paulo, has suggested that it is probable that Bradesco’s vice president of technology of the Bradesco group could be the next CEO due to the fact that he was involved in integrating HSBC and in creating Next, which was designed to be the digital bank of the Bradesco group according to brasil247.com
There are other Bradesco directors such as Domingos Figueiredo de Abreu, Alexandre da Silva Glüher, Marcelo de Araújo Noronha, André Rodrigues Cano, Josué Augusto Pancini and Octavio de Lazari Junior are considered possible canditates to succeed Luiz Carlos Trabuco Cappi as CEO.
Luiz Carlos Trabuco Cappi has 3 children is married. Cappi earned his Philosophy degree from USP (Universidade de São Paulo) as well as a Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).
Luiz Carlos Trabuco Cappi is considered to be the key figure in making Bradesco become a modern bank, which occurred in the 1980s. Cappi is considered a magician by many for Bradesco’s repaired relationship with the media, which seemed to be impossible after years of misunderstandings. Cappi also created Bradesco Prime, which is one of Bradesco’s segments that is extremely active in VIP banking.