Susan McGalla an Advocate for Female Leadership

Susan McGalla founded P3 Executive Consulting after she left the employ of Wet Seal, LLC where she served as its CEO from 2011 to 2012. From 1994 to 2009, she held many different management positions at American Eagle Outfitters. Today, she holds the reputation as one of the top consultants in marketing strategies, financial stratagems, and top corporate retail fashion campaigns. Ms. McGalla sits on the Board of Trustees of the University of Pittsburgh. She also sits on the University of Pittsburgh Cancer Institute council.

Susan McGalla is and has always been an advocate of women in business to go beyond that glass ceiling. Ms. McGalla continues to demonstrate how women can become effective leaders. She actively supports women’s networks and platform initiatives that offer opportunities for them to support each other and which demonstrates how they can make their excellence mark in the business world.

Ms. McGalla shows how her own branding and marketing skills have taken her to professional success. Her stick-to-itive-ness has enabled her to presently hold the position of Vice President of Business Strategy and Creative Development for the Pittsburgh Steelers. Even though Susan McGalla’s success seems unique, she believes that women are just as capable of working in male dominated executive positions.

Ms. McGalla notes that the enterprising organizations formed to help women in the business world are not addressing the underlying problem that is keeping change from occurring in the glass ceiling prejudices. She says that women need the total support of other successful women who are already working in the corporate environment.

Women only fill a quarter of senior management roles in businesses around the world. This means that men still hold much of the executive power in global businesses. To help better these quotas and to break the gender discrimination cycle, Susan McGalla believes that one solution is to create executive sponsorship opportunities. The executive sponsor, if willing, could help create opportunities and to recommend more women for lead projects or important assignments. In other words, a sponsor would become an advocate for women in the corporate world, to help women make upward movements and goals in an organization, just as she was able to do.

Susan McGalla states that every business should try to change because the statistics prove that when women achieve then those companies outperform many others. She says that she ignored the glass ceiling prejudices and stereotypes and gave all her concerted efforts to the quality of her work. Ms. Galla says that success is part hard work and part perseverance. However, change needs to take place and improvement for professional advancement for women still needs to happen.


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