According to an article on Hello Tesla, Talk Fusion, the eighth largest online video content provider in the world, says that using video in emails is paramount to your business’s success since it can increase your revenue by 40 percent. One of the reasons that your revenue will jump substantially is that your open rate will grow by up to 20 percent while your click-through rate may grow up to 300 percent. That is great news for businesses who often struggle with open rates as low as 20 percent leaving many business owners wondering if it is even worth their time.
Talk Fusion, led by 20 year veteran Bob Reina, says that using videos in your email campaigns is extremely easy. First, people love to do business with people that they feel like they have a relationship with and using video emails is an easy way to build those relationships. Secondly, people have a very short attention span so using video emails is a great way to keep people engaged with your content. Finally, a picture really is worth a thousands words.
Bob says that one of the reasons that many people are reluctant to use video marketing is that they think it is a very complicated process. According to Bob, nothing could be further from the truth. Talk Fusion provides over 1,000 different ready to use templates that are ready to customize for your business.