The Success Story of JustFab Inc. with Adam Goldenberg and Don Ressler

Don Ressler is the co-chief executive officer and co-founder of Intelligent Beauty, Inc. Ressler is a successful businessperson who has evidently closed over $1 billion worth of deals and has successfully managed to raise over $100 million in capital for Internet organizations. As such, Don Ressler has built a strong reputation for being a brand-building and business master. He has additionally co-founded and worked as the president and CEO of FitnessHeaven.Com, Inc. Subsequently, Don Ressler moved to Intermix Media where he formulated core ventures, which served well in complimenting shareholders’ value. In addition, he is the co-founder of Alena Media, and he is the profound creator of Brand Ideas and the skin care brand, Hydroderm.


Adam Goldenberg is the proud co-founder and co-CEO of Just Fabulous, Inc. Goldenberg has more than six years of experience in product development, Internet marketing, and management. He co-founded Intelligent Beauty in 2006, where he served as the firm’s chief executive officer. Adam has additionally served as president of Alena, LLC and Brentwood Cosmetics, LLC. He has also been the president of Intermix Media’s Performance Marketing Group since 2004, where he worked as the firm’s chief operating officer as of 2001 to 2004. Adam Goldenberg additionally co-launched Hydroderm and Alena Media. He later teamed up with Don Ressler, and they both created Brand Ideas.


The dynamic duo, Don Ressler, and Adam Goldenberg turned out to be great friends, and noticeably in 2005 when News Corporation acquired Intermix, they moved on to create their own company. Together they formed a reputed platform for e-commerce brand incubation, Intelligent Beauty in 2006. Subsequently, they moved on to create brands, which have become leaders in the health and beauty industries and with the success they achieved, the duo considered placing the shopping experience online. Adam Goldenberg and Don Ressler strived under the principle that making the fashion industry fun, social and interactive was key to making it come through on the web.


Both Adam and Don prepared Intelligent Beauty’s development and started formulating a personalization stage through enlisting planners and style experts, as well as working out a reasonable and alluring membership display. The outcome of it was JustFab, a style organization where clients have a choice of customizing their preferred purses, shoes among other accessories to their taste every month for just not more than $40. In 2014, JustFab made a strategic closure of an $85 million worth of financing engineered by Passport Special Opportunity Fund. The series acted as a reliable conveyor to the firm’s aggregate capitalization to approximately $250 million.