Sometimes forgotten in the shadow of San Francisco, Oakland is also a city by the bay that has a lot to offer. City officials have been working hard to boost tourism. They’ve been marketing the area’s entertainment, dining, and shopping destinations, letting people know that the Bay Area region encompasses more than just San Francisco.
The hard work has paid off, and hopefully the city’s tourist industry will continue to grow. In 2015, an estimated 3.5 million people visited Oakland, pumping in $795 million into the local economy. This data is the most recent available, released in January of 2017 by the city’s tourism marketing organization. The numbers are a great sign for people who believe in Oakland’s potential as a bona fide tourist destination.
Significant chunks of money were spent on lodging and food and beverage. The demand for hotel rooms has been growing, and plans are in the works to build modern, upscale hotels to cater to both business and leisure travelers. Some of these visitors are in town for conferences or for meetings at some of the region’s tech companies.
Many neighborhoods in the city have been undergoing transformations. Restauranteurs are identifying places around downtown and other trendy spots where they can launch new establishments. Many of these places could go for a high-end feel, as the Bay Area is one of the wealthiest regions in the US.